创变
冼锋
中商集团（亚洲）投资有限公司行政总裁
全商联（深圳）资产管理有限公司执行董事
主要社会及行业任职：
（行业发展的热心推动者，跨界资源整合的忠实践行者）
中国商业联合会专家委员会委员
中国社会科学院旅游研究中心研究员
全国工商联房地产商会常务理事
全联房地产商会酒店投资商会执行会长
全联房地产商会高尔夫俱乐部执行主席
亚太酒店协会轮值主席
中国饭店业名人俱乐部主席
中国饭店杂志社出版人、社长
悦旅新媒体（中国商旅第一新媒体与网络社交平台）出品人
中山大学校友总会高尔夫俱乐部创会会长
中山大学房地产EMBA同学会常务副会长
Xian Feng
CEO of China Commercial Group (Asia) Investment Co., Ltd.
Executive Director of Global Commerce Alliance Asset Management Co., Ltd.
Major Social and Industrial Positions:
Member of Expert Committee of China General Chamber of Commerce(CGCC)
Researcher of Tourism Research Centre, Chinese Academy of Social Sciences (CASS)
Managing Director of China Real Estate Chamber of Commerce(CRECC)
Executive President of Hotel Investors Association of CRECC
Executive Chairman of CRECC Golf Club
Rotating Chairman of Asia Pacific Hotel Association(APHA)
Chairman of China Hotel Celebrity Club
Publisher & President of China Hotel Magazine
Producer of Entrip (China’s Top Commercial and Tourist New Media & Social Network Platform)
Founding President of Sun Yat-Sen University Alumni Association Golf Club
Executive Vice President of Sun Yat-sen University Real Estate EMBA Alumni Association
中国的实体经济近几十年来呈现出飞跃式的发展态势。随之而来的，是人们消费水平的提高和消费结构的变化；与此同时，以互联网兴起为典型特征的数字化时代，带给科学、艺术、人文等多个传统领域巨大影响，创造了无限的组合形式与市场契机，中国的实体经济正在承受着前所未有的巨大挑战。
这种冲击更是实实在在的影响着旅游与酒店业，近年，各大酒店集团之间不断上演着并购重组等大戏，酒店与OTA，酒店与Airbnb之间的“战争”也轮番上演。这个瞬息万变的时代，唯一不变的，只有变化本身。与其恐惧变化，抵触变化，倒不如敞开胸怀，接受变化，或者是，踏上引领时代风帆的航线，做时代的创变者。
新时代的酒店业，面对的是一群与传统印象截然不同的消费群体，商业模式在经历了产品时代、顾客时代后，消费的欲望慢慢从单纯的物质消费变得更加注重精神享受，消费心理也逐步由“显性”过渡到“隐性”，人们的消费理念已经朝着追寻生活方式的时代转变。标准化的酒店虽然还能勉强满足基本的住宿要求，但追求个性化的需求已经日渐抬头，而酒店的建筑形态、装修特色、个性化服务等等，都将成为消费者选择的重要考虑要素。这也是“互联网＋”时代最为显著的特征，一而统、大而全的时代过去了，取而代之的是多样、多元和细分生活方式时代的到来，单纯的产品外延和品类已显得不那么至关重要，倡导哪种生活方式、吸引哪一类消费群体才显得更为要紧。就如同酒店业的概念正逐步转向为大住宿业，未来旅行者也在从酒店住客转型为生活方式的体验者。
新时代的消费者给酒店业带来的改变不仅是理念的冲击，更是给新时代的酒店注入了概念差异化，多业态并存，盈利模式转变，多样的经营方式等特点。面对数字经济和智能化的冲击，酒店则要化为己用，让大数据与智能化成为酒店无往不利的“武器”之一。要追求客户体验度的提升、盈利能力的提高和酒店健康稳定的发展，在考虑“互联网+酒店”方面，酒店要向智慧化转型，打造智慧酒店；在对客服务方面要向个性化转型；在市场形态和经营方式方面要改变同质化要向差异化、特色化和定制化转型。当然，革新之余不能忘记匠心之本，唯有做好质量把关，打造优质服务，才能创造极致的体验。
创变革新的力量正在不断生长，酒店破局之路如同凤凰涅槃，要完成了从“思想”“骨骼”到“血液”的系统重构，需要敢于创新的精神，和勇于挑战的勇气，方能不破不立。
有人说，这是酒店业最坏的时代，我们身处严寒，面对绝望之冬；然而最坏的年代，未尝不是最好的年代，挑战林立，也意味着机会横溢。希望之春就在眼前，重要的是，你将如何找到自己的位置。创造变化者王，拥抱变化者赢；追赶变化者疲，躲避变化者亡。做时代的创变者，保持前瞻的姿势，拥抱未来，让改变发生。
INNOVATION
With the development of economy, hospitality is facing the challenge from consumption upgrade and change of Consumption patterns. Also, the development of digital economy and Internet affect largely for entity economy.
Trends come and go,the eternal unchanging is ever changing. In the age of change, instead of being swept along with the crowd, it is better to be an innovator to lead the revolution.
The definition of travelers is changing with new consumption patterns. Hospitality is facing a group of travelers that love experience but not care the standard. In their opinions travel is about the personal journey, the experience, and the story behind it all. In and of itself, presents the hospitality industry with an incredible opportunity to deliver truly bespoke and memorable experiences for today’s discerning luxury traveler. e traveler today has more power than ever before. They are increasingly complex, empowered, and no longer want to be siloed into demographic groups of age, nationality and income. e future travel experience will be more personalized, connected and sustainable.
Hospitality in the new era has the characteristics of the concept of differentiation, multiformat coexistence, profit model changes, a variety of modes of operation and so on. Hotels can use big data and digital to improve customer experience, profitability and hotel health and stability of the development. With the "Internet + hotel", hotels can try the transformation to Smart Hotel to create individualized service for customers; in the form of market and mode of operation to change the homogenization to the differentiation, characteristics and customization of the transition.
The strength of innovation is growing robustly, luring hospitality industry to make breakthroughs out of traditions. Only by braving storms and challenging the unknown can the hotels reborn out of the cocoon.
Someone said that it was the worst of times, but it also can be the best of times. If Winter comes, can Spring be far behind? The most important is how will you define yourselves. Innovator can be the winner to lead the future change.
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