人工智能开启智慧酒店新时代，对话：智慧派李开复
在国内，早期智慧酒店概念由 IBM 公司首先提出，在这一时期，智慧创新的方向更多的是偏向于硬件设施的智能化，比如通过中央控制系统对灯光、窗帘、空调、电梯等设备的控制以及红外感应技术的应用。这样的智慧酒店建设耗时耗力，需要在酒店建设初期就进行规划，并投入大量资金。
随着技术的进步以及互联网，特别是移动互联的普及，酒店建设发生了质的改变，酒店概念的发展方向从设备的智能化向思维的智慧化方向转变。从人工管理的招待所模式，到系统管理的星级模式，直到当今去中心化的互联网+个性社群酒店生态圈模式，人工智能成为直接推动酒店业变革的首要因素。
颠覆传统酒店入住流程
人工智能在生活空间内已属广泛应用的创新技术，历经单独产品的对应单独的程序，到整合智能程序的产品出现，再到智能产品整套解决方案的出现。如今，酒店业正结合人工智能技术，力求将最新的科技融入产品，为客人提供更便捷的服务同时，快速提高自身在行业的影响力。
继阿里旅行未来酒店推出的“信用住”免押金、免查房、免排队，为用户带来前所未有的入住体验，成为行业新标杆后，“2018年阿里园区开一家未来酒店，没有大堂没有前台，全部都机器完成入住。”消息发布，在酒店业内引发一阵对科技智能化的热烈讨论。
阿里旅行未来酒店2.0引入在线自助选房功能，用户在阿里旅行平台预订与“信用住”直连的酒店时，房间房型、朝向、楼层等信息一览无余，所见即所得，挑选自己心仪的房间。同时，阿里旅行还将把时下大热的VR虚拟现实技术引进在线选房。届时，在阿里旅行App上，用户可通过内嵌的VR功能，身临其境地感受从大堂到客房的场景。而自助check-in和智能门锁已成为智能酒店的标配。在房间上，将对这两项“高科技”进行革命性的创新尝试，创造性将身份信息定向授权+虚拟身份证+人脸身份特征身份证明融合，只需刷脸即可办理入住，并凭安全码打开房间的智能门锁，使得入住流程更加安全、快捷。
创造泛娱乐化社交
过往，顾客选择住宿时考虑的是酒店硬件设备因素。而在泛娱乐时代，消费体验迅速升级，硬件设备与个性服务虽仍是重要前提，但客人同时会关注在酒店活动的时间内，除了睡眠还有什么新奇的生活服务体验，娱乐化与社交化设施将是填充的重要组成部分。为满足新市场需求，首旅如家决定与洽客in社群合作，通过人工智能技术，将其线上社群延展至酒店，并通过线下推至线上的酒店移动社区，让酒店客人加入社群，为客人提供更多有趣、好玩的房外体验。
在和颐至尊酒店，为商旅人士提供社交和分享的“洽客in空间”理念在其社交客厅和智能书房体现得淋漓尽致，入住的客人可以通过线上交谈，也可以在这两个空间边享受着咖啡和茶饮，边茗茶阅读，结交好友，未来还可以参与各项城市生活方式活动。
首旅如家另外一个要打造成“好玩”的空间就是充满科技元素的酒店商务中心。大堂酒店将展示着一系列智能科技的产品。如利用天花板投影，客人们可以瘫坐在沙袋上进行视像会议或欣赏节目；大堂提供的智能化笔记本，客人在进行会议时不必再录音或者速记；同时利用VR 来设置虚拟旅游及购物场景等等。未来，洽客in空间还将在更多首旅如家旗下的中高端酒店落地。若无意外出社交，只想窝在房间，酒店同样可以满足足不出户的客人需求。首旅如家与北广传媒共同打造的酒店娱乐新业态——私享院线，可以让消费者在酒店观看电影院各种最新下线的大片。
酒店曾被认为是一间房间、一张床，是热水、毛巾，这种概念到今天还是对的，因为住宿永远是酒店的核心。不过，住宿从原来纯粹的商务需求慢慢变成休闲旅游，住宿本身的含义也越来越丰富。“未来好住的酒店已经不稀奇了，以后的酒店一定要好玩、有趣。”首旅如家酒店集团总经理孙坚透露的首旅如家旗下酒店的升级方向。
促进“无现金”酒店诞生
据易观智库报告统计，在2017年第一季度，中国第三方移动支付市场交易规模达到188091亿元人民币，其中支付宝占比53.7%，腾讯金融为39.51%，预计到2019年，中国移动支付市场规模将达到一百亿元人民币。
而在中国的旅游市场上，伴随中国国民收入的提高，中产阶层对优质旅行产品和体验的需求正在迅速增长，据预测，未来5年，中国出境旅游将达到7亿人次，若其中有10%的游客出行时选择第三方移动支付方式，那已经是移动支付与酒店业之间合作的巨大机会。而万豪则看准了无现金支付方式带来的便捷。现在，入住万豪国际集团旗下在华酒店的所有客人均可选择通过“支付宝”方式进行付款，这也是这个全球最大酒店集团进入中国“无现金社会”迈出的第一步。
不仅是支付方式发生改变外，万豪更与阿里巴巴集团组建合资公司，希望在华“无现金社会”上有更深度的合作，力求将万豪在酒店行业的专业经验与其支付宝相结合，并为其引入更多新会员。合资公司将管理万豪国际与飞猪上的万豪国际集团旗舰店。
“无人”或“无现金”并不是要消灭所有的“有人”或“有现金”，而是要为“人工服务”插上数字的翅膀，让游客有更好的体验，“所有商业变革都会带来挑战，但同时也是机遇，能够带来全新的就业机会”。
Artificial Intelligence Marked the Beginning of the Smart Hotel Era KAI-FU LEE
KAI-FU LEE, an expert who is keen on technology research, said: Artificial Intelligence would bring more applications in the next five years, but the kinds of them would not be rich. In his opinion, the future intelligent applications would make our life happier and better due to the progress of science and technology. KAI-FU LEE claimed that he often thought about the innovative service that AI would bring to the human beings. New middle class, represented by KAIFU-LEE, is enthusiastic about learning and the scenes of future life. As place which applies technique service offline, Smart Hotel becomes the first scene where new middle class can experience personally. The initial concept of Smart Hotel was proposed by IBM in China. During this period, intellectualization of facilities was an assessment criterion that was adopted to know whether a hotel was smart or not, such as central control system and infrared induction, but the construction of Smart Hotel was time-consuming work. In the meantime, its development needed a lot of money.
With the development of technology and Internet, construction of hotel changed radically. The concept of hotel was converted intelligence of facilities into intelligence of mind. Ecological circle of“Decentralized Internet and Individual Community Hotel” has been a major factor that AI was beneficial to the transformation of hotel.
The change of check-in in the traditional hotels
AI, an innovative technology, has been widely used in our life. At present, the hotel industry strives to integrate latest technology into their product by AI in order to provide better service to their guests and improve its influence in the hotel industry.
“Ali will build a future hotel without lobby and reception. Machines will help guests check in.”The news generate discussion in the hotel industry. In the meantime, Ali Travel intends to introduce virtual reality technology in room election online. Therefore, guests can know all about the details from lobby to room in the hotel. Self-help check-in and intelligent door lock become the standard of Smart Hotel. The guests need to be recognized their face by machines, which makes the check-in safe and convenient.
Creating Entertainment Social Intercourse
The guests thought about accommodation facilities firstly in the past, but now they focus more on entertainment facilities and some special service experience. In order to meet new demand, Homeinns cooperated with MRCHECKin. They utilized AI technology to extend online social community to hotel and build an online hotel mobile community. In this way, they can provide more interesting experience.
What is a hotel? In the past, it meant a room, a bed, hot water and towels. Nowadays, this concept is still right. However, accommodation changes from business need into leisure travel gradually and accommodation itself is increasingly rich in meaning. “Hotels that are good to stay at are not uncommon in the future. The hotel must be fun and interesting." Sun Jian, a manager in the Homeinns group, said.
Promoting the Emergence of “No Cash” Hotel
According to some reports, third party mobile payment market transactions in China reached 18809.1 billion yuan in the first quarter of 2017, of which Alipay and Tencent Finance accounted for 53.7% and 39.51% respectively. China Mobile payment market transactions are predicted to reach ten billion yuan in 2019.
It is predicted that the number of Chinese outbound tourism will reach 700 million people in the next 5 years if 10% of the tourists would choose to pay in the third party mobile payment. Undoubtedly, this is a huge opportunity for hotel to the cooperate with mobile payment. The convenience of cashless payments is notice by Marriott. Now all the guests in the Marriott hotel can choose "Alipay" as a payment method. The largest hotel group in the world has taken the first step to enter “Cashless Society” in China.
"No cash" do not mean to destroy "cash". It brings better experience to all the guests with digitalization human service. "All business transformation will bring challenges, but also can bring new opportunities of full employment.”
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